Link Archive
February 5, 2026
Ads in ChatGPT: Why behavior matters more than targeting
Highest rated content by Search Engine Land Read time: 4 minutes · Marketing
Score: +3550
ChatGPT's "task environment" triggers "interruption aversion," causing feed-style ads to fail (Search Engine Land). Becky Simms outlines replacing keyword targeting with 4 behavior modes: Explore, Reduce, Confirm, and Act. Tactical implication: Replace generic creatives with functional utility—templates, calculators, or decision guides—that directly accelerate the user's active task.
Your AI strategy fails without data and context
by MarTech Read time: 4 minutes · Marketing
Score: +2670
Salesforce President Rahul Auradkar identifies "contextual data" as the primary bottleneck preventing LLMs from evolving into autonomous agents. Unlike chatbots, agents require governed, structured data foundations to execute multi-step workflows without hallucination. Tactical implication: Audit CRM data hygiene before piloting agents; unstructured data will break autonomous decision chains.
February 4, 2026
How to demonstrate marketing ROI in a way the C-suite trusts
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech outlines strategies for effectively communicating marketing ROI to executives. Strategy: Use data visualization to present insights. Action: Align marketing metrics with business objectives. Tools: Leverage analytics platforms for accurate reporting.
For ChatGPT ads, behavior matters more than targeting
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech highlights the importance of user behavior over traditional targeting in ChatGPT advertising. Strategy: Focus on user engagement metrics. Action: Experiment with different messaging based on behavioral data. Tools: Utilize AI-driven analytics for insights.
57% of consumers trust brands more when they use AI, study finds
by MarTech Read time: 4 minutes · Marketing
Score: +2800
MarTech discusses how AI usage can enhance consumer trust in brands. Insight: 57% of consumers feel more positive towards brands using AI. Action: Integrate AI tools into customer interactions to build trust. Strategy: Highlight AI features in marketing campaigns.
February 3, 2026
Why AI visibility can increase direct traffic even when nobody clicks
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech highlights how AI visibility can enhance brand presence online. Visibility: AI can create an impression of authority. Traffic: Increased visibility can lead to higher direct traffic. Action: Implement AI tools to improve search visibility.
How to make retargeting emails drive more sales during promotions
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech outlines strategies to enhance sales through retargeting emails. Strategy: Personalize email content for better engagement. Automation: Utilize automated workflows to streamline retargeting. Action: Test different subject lines to optimize open rates.
B2B Email Marketing: How to use email to drive B2B pipeline growth
by HubSpot Marketing Read time: 4 minutes · Marketing
Score: +2800
HubSpot breaks down effective strategies for B2B email marketing. Strategy: Segment your audience for targeted messaging. Tools: Leverage CRM tools to track engagement. Action: Create a content calendar to maintain consistent outreach.
February 2, 2026
Google Analytics To Become A Growth Engine For Business
Highest rated content by Search Engine Journal Read time: 4 minutes · Marketing
Score: +3000
Search Engine Journal outlines the evolution of Google Analytics into a comprehensive growth platform. Strategy: Transition to GA4 for full-funnel measurement. Tools: Leverage AI capabilities for data-driven decision making. Action: Prepare for upcoming features to enhance analytics.
Email marketing automation tools: How to choose in 2026
by HubSpot Marketing Read time: 4 minutes · Marketing
Score: +2900
HubSpot Marketing breaks down the criteria for selecting email marketing automation tools. Strategy: Assess integration capabilities with existing systems. Tools: Evaluate platforms based on user experience and analytics features. Action: Test multiple platforms to find the best fit for your needs.
February 1, 2026
Why customer experience is the ultimate growth strategy in 2026
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +2190
Hawthorne Advertising CEO identifies 2026 as the 'tipping point' where predictive AI modeling outperforms surface-level personalization in customer experience (CX). Modern strategy requires mapping non-linear real-world journeys—including offline moments and inactivity—rather than optimizing isolated channel silos. Tactical implication: Audit Q1 roadmaps to replace reactive vanity metrics with shared predictive LTV models across product and media teams.